You may have noticed more canvas totes on the streets these days. It seems everyone is carrying these unassuming, sensible bags, whether they’re dressed in street casual or business attire. And the trend isn’t hemmed in by age—the bags are just as popular with tweens and teens as they are with retirees.
So, what’s driving the movement?
The answer was provided on the 2022 Fall Fashion week runways as designers from around the world embraced utilitarian looks…and it’s a trend that will certainly carry into 2023. But the public’s crush on canvas isn’t due exclusively to fashion’s recent love affair with the look. And that’s why we wanted to share our top 5 reasons why canvas is “back in fashion”…or, perhaps we should say “why it never left”.
- Canvas is versatile.
If you’re looking for a material that gives plenty of options, you just won’t do better than canvas. It’s available for purchase in bulk, making it cost-effective, especially if you’re using it as a gift bag for your business. It’s cost-effective and it’s available in a variety of colorways and styles, allowing you to customise it to complement your brand.
- They are wonderfully low maintenance.
There’s no need to purchase special conditioners as is required when carrying a leather bag. Canvas is wonderfully low maintenance and can be thrown into the regular wash with the rest of your laundry. The fabric washes up beautifully and, while some manufacturers say you can finish them off in the dryer, we always recommend hanging them up to dry to reduce the risk of shrinkage.
- They’re ridiculously roomy.
What we love most about canvas totes is that they can carry all the things. They have a roomy interior that can accommodate wallets, makeup bags, tablets, laptops, lunchboxes…you get the idea. And many manufacturers have added interior and/or exterior pockets to help you keep track of smaller items like car keys and cell phones that can easily get lost in all that space.
- They’re gender-neutral.
Did you think women were the only canvas tote lovers? Think again.
Men have fallen head-over-heels for the practicality of canvas bags and are ditching the backpack and briefcase for this lighter-weight and trendier option.
- They’re Multifunctional
This must be one of the biggest selling points for canvas totes—the fact that they are so darn adaptable.
Headed out to the market or grocery store? Your canvas tote makes the perfect reusable bag. Jumping on a plane and winging your way to your favorite vacay destination? Use your tote as your carry-on bag to hold all your in-flight essentials. Hitting the gym? Throw in your change of clothes, towel, and water bottle and you’re good to go.
If you’re looking for a reliable purveyor of all things canvas, we hope you will contact us at Cooper Canvas. We have been creating quality canvas products for over 40 years and would be honored to provide you with the canvas totes you’re looking for.
Written By: Sonia Irani
Director of Marketing | Cooper Industries Canvas PVT Ltd.
Sonia is an experienced marketer who has been working for companies big and small for over a decade. It was not until recently that her sister and inherited a global canvas exporting business from their father that she realised her passion for all things canvas.
She is now on a mission to make the world as eco-friendly as possible – one canvas tote at a time!
Known for her skills and integrity coupled with a positive outlook, Sonia runs Cooper Industries with passion to ensure the Cooper Legacy lives on.