Like many small business owners, you want to get your brand in front of many as many people as possible…at the lowest cost available. And there is financial incentive to do so—research shows that consistent presentation of your brand can boost revenue by as much as 23%.
If you’re looking for an easy way to bring your brand to the masses and get the biggest bang for your buck, consider making branded tote bags part of your marketing strategy. We’ve gathered 4 of the top ways canvas tote bags can give your brand a boost and potentially increase sales. Let’s take a look!
- They speak to the eco-conscious customer.
Those who are millennials and younger really love getting behind businesses that care about the environment. Having your brand on an eco-friendly tote is an easy way to ingratiate your business to this demographic. But it’s not just younger consumers who care about the planet—70% of buyers claim to care about the environment.
Having a well-branded tote immediately makes the connection between your business and caring for the environment, increasing the odds that eco-conscious consumers will view your company favorably.
- They’re so darn versatile.
There are so many ways to use a well-constructed tote. Throw it over your shoulder and let is serve as your shoulder bag. Take it with you to the grocery store or farmer’s market to carry your goods. They also make wonderful, reusable gift bags!
Some businesses package their merchandise in branded totes before shipping orders to clients. Not only does this look lovely to the recipient, but they also appreciate the extra attention, and will likely use the bag when out and about, boosting the visibility of your brand.
- They’re perfect for businesses with a tight marketing budget.
When it comes to economical marketing options, you just can’t more bang for your buck than with branded totes. When you purchase a bulk order of tote bags you’re likely paying as little as a couple of bucks per bag. Considering how long that bag will be toted about and how many people will see your brand as a result, it’s a sound, low-cost business investment.
- They’re likely to get used.
Think about the last conference you attended. Do you still have the brochures or branded pens you collected from various vendors? It’s unlikely such marketing material laid around for more than a few weeks before getting tossed in the trash.
But that is not the case with canvas totes. It’s not unusual to see people carrying totes that they’ve had for years. Can you think of any other piece of marketing material that people keep…and use…for longer? We didn’t think so.
There is no easier, cheaper, or more impactful way to get your brand in front of fresh eyes than by placing your logo on a well-crafted canvas tote. If you are interested in placing an order, contact us at Cooper Canvas. Our expert staff will help you find the perfect tote to please your customers while boosting your brand.
Written By: Sonia Irani
Director of Marketing | Cooper Industries Canvas PVT Ltd.
Sonia is an experienced marketer who has been working for companies big and small for over a decade. It was not until recently that her sister and inherited a global canvas exporting business from their father that she realised her passion for all things canvas.
She is now on a mission to make the world as eco-friendly as possible – one canvas tote at a time!
Known for her skills and integrity coupled with a positive outlook, Sonia runs Cooper Industries with passion to ensure the Cooper Legacy lives on.
April 28, 2023