The popularity of personalised tote bags has skyrocketed in recent years, and if you doubt this true, conduct a quick Google search of luxury canvas totes. The results will show humble canvas bags emblazoned with the logos and monikers of legendary design houses like Burberry, Tory Burch, and Hermès (yes, that Hermès…of Oprah Winfrey and Kim Kardashian fame).
Everyone everywhere seems to be carrying some iteration of a canvas bag these days…perhaps that is why the canvas bag market was valued at USD 970 million in 2021.
Here’s what those big-name brands have come to realise—canvas totes are perfect for getting your brand name in front of fresh eyes because they are everywhere. It seems that everyone has a tote thrown over their shoulder these days.
Still not convinced? Not to worry! We’ve gathered 3 of our top reasons why you should invest in personalised canvas bags for your business.
- They’re cost-effective.
If yours is a small business, you likely must think carefully about where you spend your marketing dollars…and you won’t find another alternative giving you as much bang for your buck as canvas totes.
Look at buying in bulk when you order to save even more money and consider a simple design in a limited color palette to further reduce costs.
Here’s a tip: While you can buy flimsy totes made of low-cost materials, we’d recommend spending a bit more for cotton canvas totes. Not only do they look more high-end, but customers love the natural look, thereby increasing the odds that the recipients will actually use them.
- There’s nothing better for brand exposure.
If your goal is to make sure your brand is seen, canvas totes are the way to go. Unlike pens (boring!) and plastic cups (cheap-looking), a canvas tote is something that clients are likely to use, which means the branding you choose will get in front of plenty of faces.
On average, a personalised tote bag will generate over 3,000 impressions over the time it is used. And considering how little each bag costs, that is a tremendous return on your investment.
- They’re wonderfully customisable.
One of the biggest selling points for canvas bags is that they truly are a blank…well, canvas. You can purchase them in any color you can dream up and they can be emblazoned with any number of logos, images, names…or a combination of them all.
Technological advances now allow you to order bags in the shade of your choosing, using words in your preferred font, and the image of your dreams. Keep in mind that the cost per bag may go up as the design becomes more intricate but any good print house will tell you…if you can dream it, we can create it!
If you find yourself ready to invest in one of the most economical and impactful marketing tools available to small businesses, we hope you’ll contact us at Cooper Canvas. Our team of canvas experts can help you select the perfect bag for all your marketing needs.
Written By: Sonia Irani
Director of Marketing | Cooper Industries Canvas PVT Ltd.
Sonia is an experienced marketer who has been working for companies big and small for over a decade. It was not until recently that her sister and inherited a global canvas exporting business from their father that she realised her passion for all things canvas.
She is now on a mission to make the world as eco-friendly as possible – one canvas tote at a time!
Known for her skills and integrity coupled with a positive outlook, Sonia runs Cooper Industries with passion to ensure the Cooper Legacy lives on.